Every Appliance. Every Home. Connected.
From kitchen counters to laundry rooms — transform electrical products into intelligent, revenue-generating digital touchpoints.
Electrical Product Solutions
Choose the right digital engagement solution for your product category — each one designed to maximise revenue and customer lifetime value.
Why Choose SmartLinks™ for Electrical Products
Every product becomes a revenue engine, support channel, and brand ambassador — long after the initial sale.
Revenue & Reorders
Turn every product into a sales channel. One-tap reorders, consumable replenishment, and accessory cross-sells — directly from the product itself.
Customer Engagement
Build lasting relationships through personalised setup guides, how-to content, loyalty rewards, and exclusive owner-only experiences.
First-Party Data
Capture rich product interaction data — scan locations, feature usage, and purchase patterns — without relying on third-party cookies.
AI Product Assistant
An always-on AI concierge that answers questions, troubleshoots issues, and recommends compatible accessories — reducing support costs by up to 40%.
Brand Storytelling
Bring your brand to life with rich digital content — sustainability credentials, manufacturing heritage, and the people behind the product.
Cross-Sell & Upsell
Surface relevant products at the perfect moment — when customers are already engaged with your brand. Extended warranties, premium upgrades, and bundles.
From First Scan to Lifetime Customer
Every electrical product becomes a gateway to engagement, revenue, and lasting brand loyalty.
Scan — The Trigger
A customer picks up your product at home or in-store. One scan of the QR code or tap of the NFC tag opens a branded digital experience — no app required.
Discover — The Experience
Instantly explore setup guides, compatibility info, energy ratings, and your brand story — all presented in a premium, mobile-first portal.
Connect — The Relationship
Register ownership, join loyalty programmes, unlock exclusive offers, and connect directly with your brand. Every scan builds your first-party database.
Purchase — The Conversion
One-tap accessory reorders, consumable replenishment, extended warranties, and personalised upgrade recommendations — turning every product into a sales channel.
Support — The Retention
AI-powered troubleshooting, spare parts ordering, and service booking — reducing support costs while keeping customers loyal to your ecosystem.
Return — The Loop
Seasonal promotions, new product launches, and trade-in offers keep customers engaged. Your product's digital portal never goes out of date.
Three jobs every appliance is being asked to do
Small appliances, white goods and the in-store experience all share the same on-product pressure: tighter ecodesign rules, a long ownership tail, and a customer who treats the smartphone as the manual.
Ecodesign & DPP compliance
Energy label, repairability score, materials, spare-parts availability window — all attached to the product, all updatable.
Aligned with Regulation (EU) 2024/1781 (ESPR) and the existing EU Energy Labelling Framework.
Right to repair, end-to-end
Diagnostics, exploded views, spare-part ordering, certified technician booking — the things that decide whether a fridge gets fixed or scrapped.
Supports the Right to Repair Directive (EU) 2024/1799 and WEEE Directive end-of-life routing.
Aftermarket revenue & cross-sell
Consumables, accessories, service plans and extended warranties — sold from the product itself, at the moment of need.
Same GS1 Digital Link carries checkout, registration and post-purchase commerce.
Electrical & appliance connected packaging — common questions
Are electronics and appliances actually in the first wave of EU DPP?+
Yes — the ESPR working plan lists consumer electronics and household appliances among the first priority product groups under Regulation (EU) 2024/1781. Delegated acts are due from 2026, enforcement from 2027. Full timeline in our DPP non-compliance penalties guide.
How does the right to repair interact with this?+
The Right to Repair Directive (EU) 2024/1799 obliges manufacturers of priority products to make spare parts and repair information available. A scannable label is the easiest way to satisfy the access requirement — and the cheapest way to capture the resulting spare-parts revenue rather than ceding it to a third-party marketplace.
Will customers actually scan an appliance?+
They will when the appliance breaks, when they move house and need the warranty, when they need a filter, and when a child sticks a fork in it. The question isn't 'will they scan' — it's 'when they scan, do they reach you or a search engine'. The default today is the search engine.
What happens when the product changes owner?+
The product identity persists. The next owner can register themselves, see service history (within privacy limits), order parts, and renew warranty — and the brand gets a fresh CRM record for the second, third and fourth owner. Particularly valuable for white goods that outlast their original purchaser by a decade.
Does the same platform handle in-store retail experiences for electricals retailers?+
Yes — the in-store flow uses the same SmartLinks layer at the shelf edge, so a shopper scanning a product card on a shelf, a buyer in-home scanning the appliance itself, and a service engineer in the field are all hitting one consistent data spine.